We were asked to create environmental office graphics and a relocation campaign for the Land Securities London team, which had moved into a new space. It spanned two floors, and we could decorate any wall, pillar, roller rack or internal window. We wanted to express the company’s extensive knowledge of London, its history and modern developments. The tone required was corporate and sophisticated but with a touch of humour, showing a softer side. The business is London-centric, so a focus on its core business, association with London’s history, and in-depth understanding of the city, was required.
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