Cardinal Place is a large commercial development (500,000sq ft) in Victoria, London, opposite Westminster Cathedral. It has a vast reception area, within which a café was built for all the workers on the entire estate. The brief was to create the name and branding for this café, including signage, wall graphics, crockery and other collateral. A character was created, inspired by the cardinal bird – a title affiliated with the area. Using a character enabled us to create vibrancy and activity in the café area, keeping it distinct from the corporate reception area. Graphics were applied using vinyl, which is easily updatable, allowing for the birds to ‘move’ around the area over time.
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