Fairbridge Annual Review
Award: Wood Pencil
Wood Pencil / Graphic Design / Annual Reports / 2010
Working with troubled 12 to 24-year-olds in twelve of the most disadvantaged areas in the UK, Fairbridge aims to change what these young people expect from life and give them a chance to put things right. The challenge was to create a powerful message to engage the reader, and act as a fundraising tool for the charity. Fairbridge seeks to uncover the hidden potential in young disadvantaged people, so workshops were set up where young people told their stories through illustrations and notes on paper bags. They were then photographed wearing the bags as masks. These were juxtaposed with shots taken when the bags were removed.
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