Scottish Opera is Scotland’s national opera company and the largest performing arts organisation in Scotland. The company needed an identity that would challenge the perception of opera as the preserve of rich people, aesthetes and corporate freeloaders, and make it more accessible to a wider audience. The brief was to ‘open up opera’. The solution is based on taking the ‘O’ of opera and opening it up to form the ‘S’ of Scotland. The resulting mark is also reminiscent of opera singers shattering glasses with their voices. The angle created in the mark was then used in Scottish Opera typography and imagery to make collateral ownable.
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