Launched in August 2008, Harley Street based London Vision Clinic is the UK’s leading practice for laser eye surgery. Surgeons use the latest technology to treat prescription strength and refractive eye conditions that exceed the norm for laser eye surgery in the UK. The identity programme needed to reflect the intricate, delicate and precise nature of their surgery.Five guilloché ‘eye’ patterns were employed, each created using a single icon repeated to form an eye. Each icon represents a key stage in the process: screening, service, treatment, results, aftercare. Intricate lineweights were maintained even on large scale applications. Applications included signage, stationery, print, moving image and the web.
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