Marcus Lyon toured Brazil exploring the most diverse corners of Brazil with a producer and sound recordist. They mapped the ancestral DNA, personal stories and visual identity of over one hundred remarkable Brazilians. Somos Brasil draws three elements of identity: visual, spoken and genetic – to cast light on the personal, social and cultural diversity of Brazil. The graphics took its cue from the Brazilian flag, deconstructed to its individual elements. The project included the identity, data visualisation, app and book design, flags, exhibition graphics and other launch collateral.
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