Hat-trick design wanted to produce a brochure that could be a 'leave-behind' for new and existing clients, whilst also acting as a useful starting point for people familiarising themselves with the work. An informal tone of voice welcomes the reader with a notable absence of business jargon. Using a French-folded, perforated, one-sided stock, the brochure creates a contrast between the black and white problem faced in a brief, and hat-trick's colourful solutions. Following on from the hat-trick website where visitors choose how much they want to see, the French-folding encourages the reader to choose which stories they are interested in.
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