• Loading…

How Do You Do?

Award: Wood Pencil

Wood Pencil / Graphic Design / Brochures & Catalogues / 2006

Hat-trick design wanted to produce a brochure that could be a 'leave-behind' for new and existing clients, whilst also acting as a useful starting point for people familiarising themselves with the work. An informal tone of voice welcomes the reader with a notable absence of business jargon. Using a French-folded, perforated, one-sided stock, the brochure creates a contrast between the black and white problem faced in a brief, and hat-trick's colourful solutions. Following on from the hat-trick website where visitors choose how much they want to see, the French-folding encourages the reader to choose which stories they are interested in.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again