Rambert Dance Company is Britain’s flagship contemporary dance company. In 2009, Rambert was given the green light to build a new purpose-built home in the heart of London’s Southbank. Along with our appointment to rebrand the company, we were also commissioned to design a series of hoardings for use around this new site. Our approach was to use iconic images of Rambert dancers, but angled so they reflected the idea of movement and broke out of the edge of the hoarding to attract attention.
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