Prostate cancer is predicted to become the most common form of cancer by 2030, so Prostate Cancer UK wanted a rebrand to help it reach more men. We needed to raise the profile of the charity for every male, so we created a ‘man of men’ icon made up from a variety of ‘male’ symbols. These icons were placed on the walls of the charity’s office. A gallery of portraits of iconic men was assembledto communicate that the disease can affect any man. We also created an office clock to serve as a reminder that every 15 minutes a man is diagnosed with prostate cancer.
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