• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

Prostate Cancer UK

Award: Wood Pencil

Wood Pencil / Graphic Design / Wayfinding & Environmental Graphics / 2013

Prostate cancer is predicted to become the most common form of cancer by 2030, so Prostate Cancer UK wanted a rebrand to help it reach more men. We needed to raise the profile of the charity for every male, so we created a ‘man of men’ icon made up from a variety of ‘male’ symbols. These icons were placed on the walls of the charity’s office. A gallery of portraits of iconic men was assembled to communicate that the disease can affect any man. We also created an office clock to serve as a reminder that every 15 minutes a man is diagnosed with prostate cancer.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again