• New Blood Awards 2019
    Submit Your Work by 20 March
  • Submit Your Work by 20 March
Enter Now
  • Loading…

New Street Square

Award: Wood Pencil

Wood Pencil / Branding / New Branding Schemes: Medium Business / 2009

New Street Square is a Land Securities mixed-use scheme, a £300million project in London (just south of Holborn). They needed a distinctive, adaptable campaign to inform the public which tenants were occupying the retail spaces at New Street Square. Once the retailers were open and trading, phase two of the campaign was to build public awareness of the development. For phase one, cardboard boxes were used as a metaphor for moving in. They were arranged to represent the variety of retail on offer, and photographed to become the shop window vinyls. 3D spotlit installations were created in the doorways of units. In phase two, brown boxes became coloured gift boxes, bringing to life the quality of the retail. These were then animated for the website.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again