Skidmore Owings & Merrill is a well established and respected worldwide architecture practice. They commissioned Hat-trick to design a new brochure.The key design challenge was to produce a brochure that can be kept up to date and tailored to prospective client needs. SOM work across a very wide range of disciplines and sectors, with dozens of projects to choose from to showcase their skills. We wanted to make the brochure itself a blank canvass to show off their projects, so we designed it with a grid of die-cut slots throughout, enabling a wide range of project cards, in different formats, to be inserted into the pages.
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