The brief was to design an identity for a resource aimed at children who have suffered bereavement because of heart disease. Our solution was to create a children’s story featuring The Small Creature who encounters a number of friends and goes through a range of emotions. We worked closely with the story’s author and a bereavement counsellor to develop themessages and tone of the campaign. The character is produced as a felt toy, small enough to be kept close by, in a pocket or hand.
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