SOS is a leading charity concerned with the welfare of critically endangered orangutans in the Sumatran rainforests. Hat-trick created a series of posters to help promote their cause. Designed to sit together for exhibitions and trade fairs, all the posters are printed on 100 per cent recycled paper, and all follow the simple, graphic style of the identity. They are all printed from the two colours of the logo, to avoid looking profligate. The posters highlight the destruction of the orangutans’ natural habitat and their subsequent extinction.
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