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Case Studies

From the best film advertising campaigns to beautiful product design examples, take a look at these award winning projects that are inspiring us right now.

Homeless Fonts Case Study Film

Explore the Creative Work that Seeks You Out

The very best creative work from Direct, Film Advertising, Outdoor Advertising, Press Advertising, Integrated Campaigns, Earned Media and Innovation. Expect brilliant examples, black pencil winning work and revelatory interviews.

Creativity for Good

Where brands behave like responsible citizens and use creativity for social good. Explore the projects that make the world a better place.

Wise Words About Placements, Creative Block And More

Mistakes are good. But face it, we still hate making them. So how about learning from other people's instead? We asked folk who've been around the block to share their life lessons. Hit the topics below to unlock their wise words.

These ideas created more than just a reaction. They provoked real action.
These ideas created more than just a reaction. They provoked real action.
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Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
Have you got the creativity and entrepreneurial spirit that’ll drive our industry forward?
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Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
Tech got you feeling like a robot? These big winners prove the power of tech when it’s driven by emotion.
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Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
Brief asking you to rebrand, refresh or reimagine? Be inspired by these makeovers.
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Discover the organisations and initiatives bringing new blood into the industry
Discover the organisations and initiatives bringing new blood into the industry
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Here's how to turn that difficult creative challenge into a chance to shine
Here's how to turn that difficult creative challenge into a chance to shine
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Understand the issue that's affecting the industry as a whole
Understand the issue that's affecting the industry as a whole
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Learn how to turn facts and figures into creative building blocks
Learn how to turn facts and figures into creative building blocks
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See our handy cheat sheet to find out what each Pencil represents
See our handy cheat sheet to find out what each Pencil represents
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Ready to get the Judges’ attention? This is how you do it
Ready to get the Judges’ attention? This is how you do it
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How about using your New Blood entry to get people talking?
How about using your New Blood entry to get people talking?
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The best creative work knows what’s next and how to change it up
The best creative work knows what’s next and how to change it up
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Get down to the nuts and bolts with a brief-busting exercise
Get down to the nuts and bolts with a brief-busting exercise
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Keep your eyes on the prize, with some tips from New Blood alumni
Keep your eyes on the prize, with some tips from New Blood alumni
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New Blood Judges share some heavy hints on how to win big
New Blood Judges share some heavy hints on how to win big
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Are you onto a winner? Try asking yourself these five key questions
Are you onto a winner? Try asking yourself these five key questions
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Stuck for ideas? Try these 12 tips to get you back on track
Stuck for ideas? Try these 12 tips to get you back on track
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Keen to impress? Get the inside scoop on what the Judges want
Keen to impress? Get the inside scoop on what the Judges want
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Read how a former Pencil winner embraced creative bravery
Read how a former Pencil winner embraced creative bravery
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Vikki Ross reminds us why words are the copywriter's weapon of choice
Vikki Ross reminds us why words are the copywriter's weapon of choice
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