Case Study: John Lewis Tiny Dancer
Agency: Final Cut
Brand: John Lewis
Award: Wood Pencil / Film Advertising / Cinema Commercials 61-120 Seconds / 2016
Award: Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2016
Award: Wood Pencil / Film Advertising Crafts / Editing for Film Advertising
The Brief
London creative agency adam&eveDDB have made a name for themselves and their client with their ground-breaking John Lewis Christmas ads. So when the retailer wanted to bring some of that magic to its insurance brand, the results had to be up to standard.
Creative Director Richard Brim put his teams to the task, with a simple brief: sell John Lewis Insurance with a TV Commercial.
John Lewis Tiny Dancer
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