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Case Study: iPhone People Talking Pixel 2

For the launch of the new Google phone, the Pixel 2, Google Creative Lab wanted to place the emphasis on the phone’s superior product features.

The brief

The Creative Lab team wanted to target users who were due an annual upgrade and break the conformity of users sticking with what they know. Deciding to target the largest potential market, they focussed on convincing iPhone users to try Pixel 2s.

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