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Case Study: Bloodnormal

“We all thought we might lose our jobs over the campaign, as the money had already been spent.” Say Nadja Lossgott and Nicholas Hulley: “At that point it felt like game over…”

They’re discussing the Bloodnormal campaign, which aimed to break taboos. But little did the creative team at AMVBBDO realise how entrenched attitudes were around period blood. A world-class film and creative campaign wasn’t enough, it would take AMVBBDO everything they had to perform ‘creative judo’, and not just launch a campaign, but change regulation.

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