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Case Study: Channel 4 Rebrand

Agency: 4Creative
Brand:  Channel 4
Award: Wood Pencil / Branding / Brand Expression in Moving Image
Award: Graphite Pencil / Branding / Channel Branding & Identity / 2016
Award: Yellow Pencil / Graphic Design / Integrated Graphics / 2016


Channel 4 is a unique broadcaster. Funded by the taxpayer in the UK, it is a non-profit with a remit to challenge the status quo. This has historically given it the impetus to produce some of the most unapologetic, diverse and divisive programming in the world. For the in-house creative team, a rebrand was an opportunity to embody that remit.

Leading the creative team are Chris Bovill and John Allison. Having worked together at agencies including TBWA and Fallon, since 2012 they have been bringing Channel 4’s creative output to new heights.

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