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Case Study: Dove Evolution

Agency: Ogilvy & Mather, Toronto
Client: Unilever Canada
Award: D&AD Yellow Pencil, 2007

When the creative team at Ogilvy & Mather Toronto first came up with the idea of creating a series of viral films for Dove, no one could have estimated just how big an impact they would have, not only on the Canadian market but across the globe.

The films, of which ‘Evolution’ was one, were originally created for the Canadian arm of the Dove Self-Esteem Fund, a national resource established to help Canadian women and girls build stronger self-esteem and to support those organisations in Canada that foster a broad definition of beauty and positive self-image.

‘Evolution’ received a D&AD Yellow Pencil at the D&AD Awards 2007 and has since been awarded both the Film Grand Prix and the Cyber Grand Prix at Cannes Advertising Awards, the first time ever that both creative advertising awards had been won by one spot.

Dove Evolution 2007 Case Study | D&AD

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