Agency: Saatchi & Saatchi Switzerland
Brand: Vangardist Magazine
Award: Yellow Pencil / Direct / Direct Mail / 2016
In May 2015 Vangardist, with help from Saatchi & Saatchi Geneva, published a magazine printed in the blood of HIV positive people.
In this in-depth case study we trace the campaign from its gestation, through production and distribution to the worldwide response.
Read on for the extraordinary story behind this ground-breaking publication, which stretched the boundaries of what a magazine could achieve, and broke new ground in collaborations between publications and advertising agencies.