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Case Study: Vangardist HIV Heroes Issue

Agency: Saatchi & Saatchi Switzerland
Brand:  Vangardist Magazine
Award: Yellow Pencil / Direct / Direct Mail / 2016     

In May 2015 Vangardist, with help from Saatchi & Saatchi Geneva, published a magazine printed in the blood of HIV positive people.

In this in-depth case study we trace the campaign from its gestation, through production and distribution to the worldwide response.

Read on for the extraordinary story behind this ground-breaking publication, which stretched the boundaries of what a magazine could achieve, and broke new ground in collaborations between publications and advertising agencies.

Case Study: Vangardist HIV Heroes Issue

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