Agency: Wieden+Kennedy Portland
Client: Old Spice
Award: Yellow Pencil/ Writing for Advertising / Writing for Film Advertising, 2011
In February 2010, Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'.
The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and off-line, and getting referenced by many celebrity fans.