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Case Study: Old Spice Response Campaign

Agency: Wieden+Kennedy Portland
Client: Old Spice
Award: Yellow Pencil/ Writing for Advertising / Writing for Film Advertising, 2011

In February 2010, Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'.  

The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly became a cultural phenomenon, generating significant word-of-mouth buzz online and off-line, and getting referenced by many celebrity fans.

How could Old Spice follow up their "The Man Your Man Could Smell Like" campaign? Watch the original here.

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