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Case Study: Heart of the Arctic

Agency: Cossette / Jam3 / Tendril

Award: Yellow Pencil, Graphic Design / Digital & Mobile, 2014

The Royal Canadian Mint wanted to make coin collecting and history irresistible to children. Canadian ad agency Cossette worked with digital agency Jam3 and production company Tendril to create 'Heart of the Arctic', a stunning example of immersive digital experience that interweaves truth, fantasy and Inuit mythology to transform children into Arctic Explorers. 

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