Case Study: Through The Dark
A collaboration between Australian hip-hop legends Hilltop Hoods and Google Play Music, this interactive music video harnesses mobile capabilities to capture a world turned upside down, as experienced by band member Dan Smith when his son underwent leukemia treatment. Two 3D environments rendered in code are navigable by tilting or rotating the phone. Each listen on Google Play Music generated a donation to CanTeen to help support young Australians living with cancer. The work translates a moving personal journey into a powerful digital experience that fans could share.