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Case Study: Lynx Pulse

Creating a dance craze and No 1 record to launch a deodorant is unorthodox, to say the least, but Lynx Pulse proves how lateral thinking can deliver powerful alternatives to traditional, media-driven creative solutions.

Lynx is the UK's best selling men’s deodorant.* The Lever Fabergé-owned brand targets young men in their late teens and early twenties. A central plank of the brand’s marketing strategy is the annual launch of new variants. The aim is to emulate the world of fine fragrances to keep the brand fresh and maintain consumer interest. Lynx variants are developed for the company by leading perfume houses and each reflects that year’s particular fine fragrance trend.

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