• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
Enter Now
  • Loading…

Case Study: Re:scam

in collaboration with Adobe

The brief

Netsafe is an independent, non-profit organization, that exists to help keep New Zealanders safer online. One major problem Netsafe were increasingly concerned about was the prolific rise in the number of New Zealanders falling victim to scams. The recorded figure was $10m NZ, but with so many crimes going unreported, the real figure was likely much higher.

Netsafe approached DDB NZ with only limited resources, and a brief to tackle this problem from a fresh perspective. They asked the agency to create an awareness campaign to help alert and educate New Zealander’s on the evolving nature of scams, how to identify these and importantly avoid them.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again