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Case Study: Transformation of a Landmark

The brief

Since 2015 Jung von Matt have represented BMW as a lead creative agency. BMW has a strong reputation, but they were lagging behind in awareness of their electric products, particularly with regard to PR-hungry rival Tesla.

To celebrate the delivery of the 100,000th BMW i3 – an electric hatchback – Jung von Matt were tasked with developing something truly spectacular. So the Jung von Matt team mobilised both of their Hamburg and Berlin locations to join forces; they would need the expertise of their range of internal agencies to deliver something truly special.

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