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Case Study: Keeping Fortnite Fresh

Award-winning in-game advertising

When Wendy’s agency pitched them a potentially headline-grabbing, award-winning digital campaign that would cost nothing to execute and could be completed in a week, they must have thought it was too good to be true. But that’s precisely what VMLY&R were proposing to the fast-food restaurant chain.

The project capitalised on the creative team’s passion for in-game advertising, to hijack a mobile gaming event and bring Wendy’s core message to an audience of gamer

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