Alice Tonge
- Head of 4creative
- United Kingdom
- Member since 2006
Alice Tonge is the head of 4creative, Channel 4’s multi award-winning in-house creative agency. She has been responsible for many high-profile campaigns, including the Channel 4 rebrand 2015 and the 2016 Rio Paralympics campaign, ‘We’re the Superhumans’, which was a big all-singing celebration of super-ability involving 140 disabled stars. The campaign won two D&AD black pencils and has been adopted by the U.N. as a worldwide disability aid, as well as becoming part of the national curriculum in UK schools.
D&AD Awards (35)
-
Paralympics ‘We’re The Superhumans’
- Film Advertising
- 4creative
- Channel 4
- Film Advertising
- TV Commercials 121-240 seconds
- 2017
-
We're The Superhumans
- Film Advertising Crafts
- Blink
- Channel 4
- Film Advertising Crafts
- Direction for Film Advertising
- 2017
-
Paralympics ‘We’re The Superhumans’
- Film Advertising
- 4creative
- Channel 4
- Film Advertising
- TV Programme Promotions
- 2017
-
Paralympics We're the Superhumans
- Film Advertising
- 4creative
- Channel 4
- Film Advertising
- Cinema Commercials 121-240 seconds
- 2017
-
Paralympics
- Digital Marketing
- 4creative
- Channel 4
- Digital Marketing
- Integrated Digital Campaigns
- 2017
-
Paralympics 'We're The Superhumans'
- Film Advertising Crafts
- Leland Music
- Channel 4
- Film Advertising Crafts
- Use of Music for Film Advertising
- 2017
-
Channel 4 Rebrand
- Graphic Design
- 4creative
- Channel 4
- Graphic Design
- Integrated Graphics
- 2016
-
4seven
- Film Advertising Crafts
- 4Creative
- 4seven, Channel 4
- Film Advertising Crafts
- Special Effects for Film Advertising
- 2013
-
Street Summer
- TV & Cinema Communications
- 4creative
- Channel 4
- TV & Cinema Communications
- Multi Platform Branding & Promotions
- 2012
-
Channel 4 Idents 2017
- Collaborative
- 4creative
- Channel 4
- Collaborative
- Agency - Production Collaboration
- 2018
-
We are the Super Humans
- Film Advertising Crafts
- Final Cut London
- Channel 4
- Film Advertising Crafts
- Editing for Film Advertising
- 2017
-
Paralympics ‘We’re The Superhumans’
- Film Advertising Crafts
- 4creative
- Channel 4
- Film Advertising Crafts
- Casting for Film Advertising
- 2017
-
Channel 4 Rebrand
- Branding
- 4creative
- Channel 4
- Branding
- Channel Branding & Identity
- 2016
-
Born Risky Alternative Voices
- Branding
- 4creative
- Channel 4
- Branding
- Brand Expression in Moving Image
- 2014
-
Born Risky Alternative Voices
- Writing for Advertising
- 4creative
- Channel 4
- Writing for Advertising
- Writing for TV & Cinema Advertising
- 2014
-
4seven
- Branding
- 4creative
- Channel 4, 4seven
- Branding
- Brand Expression in Moving Image
- 2013
-
E4
- Branding
- 4creative
- Channel 4
- Branding
- Channel Branding & Identity
- 2019
-
Humans
- Direct
- 4creative
- Channel 4
- Direct
- Direct Response/Digital
- 2019
-
Paralympics
- Digital Marketing
- 4creative
- Channel 4
- Digital Marketing
- Use of Social Media
- 2017
-
Channel 4 Rebrand
- Branding
- 4creative
- Channel 4
- Branding
- Brand Expression in Moving Image
- 2016
-
Humans
- PR
- 4Creative
- Channel 4
- PR
- Best Integrated Campaign
- 2016
-
4seven Supermarket Halloween Ident
- Branding
- 4creative
- Channel 4
- Branding
- Channel Branding & Identity
- 2014
-
4seven
- TV & Cinema Communications
- 4Creative
- Channel 4, 4seven
- TV & Cinema Communications
- Channel Branding & Identity
- 2013
-
4oD Jon Snow
- TV & Cinema Communications
- 4creative
- Channel 4
- TV & Cinema Communications
- TV Promotions & Programme Junctions
- 2012
-
Top Boy
- Photography
- Channel 4
- Channel 4
- Photography
- Photography for Advertising
- 2012
-
Skins, Series 2
- TV & Cinema Communications
- Channel 4
- E4
- TV & Cinema Communications
- TV Promotions, Stings & Programme Junctions
- 2009
-
Skins, Series 2
- TV & Cinema Crafts
- Channel 4
- Channel 4
- TV & Cinema Crafts
- Production Design
- 2009
-
Skins, Series 2
- TV & Cinema Crafts
- Channel 4
- Channel 4
- TV & Cinema Crafts
- Cinematography
- 2009
-
Skins Campaign
- Photography
- Photography
- Press Advertising
- 2008
-
F-Word II
- TV & Cinema Graphics
- Channel 4
- Channel 4 Television
- TV & Cinema Graphics
- TV & Cinema Promotions, Stings & Programme Junctions
- 2007
-
Skins
- TV & Cinema Graphics
- 4creative
- E4
- TV & Cinema Graphics
- TV & Cinema Promotions, Stings & Programme Junctions
- 2007
-
Fashion has a new face
- TV & Cinema Graphics
- 4creative
- Channel 4
- TV & Cinema Graphics
- TV & Cinema Promotions, Stings & Programme Junctions
- 2007
-
Jamie’s School Dinners: Grafitti
- TV & Cinema Graphics
- Channel 4
- Channel 4
- TV & Cinema Graphics
- TV & Cinema Promotions, Stings & Programme Junctions
- 2006
-
Wake Me Up At
- Graphic Design
- Breed and I Saw It First
- I Saw It First
- Graphic Design
- Greeting Cards, Invitations & Stamps
- 2006
-
The F Word
- Photography
- 4creative
- Channel 4
- Photography
- Poster Advertising
- 2006
