• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Jamie’s School Dinners: Grafitti

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2006

Jamie Oliver's school meals programme was an important project for Channel 4. However, to get viewers hooked, the broadcaster wanted to promote this rather serious subject in the lightest manner possible. 4Creative's initial concept of a graffiti-strewn Jamie Oliver billboard was translated into a humorous on-air trail by director Brett Foraker. Working with post-production house Smoke & Mirrors, the team covered Oliver's face with dozens of green tracking marks to help facilitate the illusion of several mischievous students going crazy with multicoloured biros.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again