• Loading…

Paralympics

Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2017

We came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person. We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We did this by celebrating ability in its widest sense – from winning a gold medal, through to the everyday brushing one’s teeth. The film features 140 disabled people, the largest disabled cast in advertising history.

  • None

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again