F-Word II
Award: Wood Pencil
Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2007
The second series of 'The F Word' was a return to visceral Ramsay – a fanatic about quality and a harsh critic of bad food. However, to position 'The F Word' differently from 'Kitchen Nightmares' we needed to drive the entertainment values and ensure the marketing was fun and playful, but still Ramsay at his best.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.