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F-Word II

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2007

The second series of 'The F Word' was a return to visceral Ramsay – a fanatic about quality and a harsh critic of bad food. However, to position 'The F Word' differently from 'Kitchen Nightmares' we needed to drive the entertainment values and ensure the marketing was fun and playful, but still Ramsay at his best.

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