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4seven

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2013

New channel 4seven features the best of Channel 4 from the last seven days. The marque features a ‘7’ within the existing Channel 4 marque, revealed as you pan around a corner. This corner became the visual signature for our idents, created using an innovative mix of angled camera work and CG augmentation and resulting in eye-catching, logic-defying scenes, reminiscent of mathematical artist M.C. Escher.

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