4seven
Award: Yellow Pencil
Yellow Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2013
New channel 4seven features the best of Channel 4 from the last seven days. The marque features a ‘7’ within the existing Channel 4 marque, revealed as you pan around a corner. This corner became the visual signature for our idents, created using an innovative mix of angled camera work and CG augmentation and resulting in eye-catching, logic-defying scenes, reminiscent of mathematical artist M.C. Escher.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.