Born Risky Alternative Voices
Graphite Pencil / Writing for Advertising / Writing for TV & Cinema Advertising / 2014
An estimated 2.5 million people in the UK suffer from some kind of communication difficulty. We want to give these people a platform and normalise their disability. In 2013 we employed five new continuity announcers, each one with a communication difficulty. And after intensive training where they learned how to script and announce, they were ready to introduce Channel 4’s biggest primetime shows in a series of brand idents. The main aim was to make disability more visual in the media and to hero the unconventional, alternative voice.
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