Born Risky Alternative Voices
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Writing for TV & Cinema Advertising / 2014
An estimated 2.5 million people in the UK suffer from some kind of communication difficulty. We want to give these people a platform and normalise their disability. In 2013 we employed five new continuity announcers, each one with a communication difficulty. And after intensive training where they learned how to script and announce, they were ready to introduce Channel 4’s biggest primetime shows in a series of brand idents. The main aim was to make disability more visual in the media and to hero the unconventional, alternative voice.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.