Channel 4 was set up to take risks & give a voice to different people, whatever their background. An estimated 2.5 million people in the UK suffer from some kind of communication difficulty. We want to give these people a platform & normalise their disability. We employed 5 new continuity announcers, each with a communication difficulty. After intensive training they learned how to script & announce, and ready to introduce Channel 4’s biggest primetime shows in a series of brand idents. The aim was to make disability more visual in the media & to hero the unconventional, alternative voice.
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