• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

4seven Supermarket Halloween Ident

Award: Wood Pencil

Wood Pencil / Branding / Channel Branding & Identity / 2014

Especially to celebrate Halloween, we create a ‘dead’ version of the 4seven Supermarket Ident. The original sees people shopping in a very stylized supermarket scene. The world is wrapped around a corner, a visual signature for the channel graphics, creating a logic-defying scene, reminiscent of M.C Escher. On the 31st of October, to celebrate Halloween, everyone in the ident dies and the music track becomes much more eerie.

  • 4seven Supermarket Halloween Ident
  • 4seven Supermarket Halloween Ident
  • 4seven Supermarket Halloween Ident

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.