Yellow Pencil / TV & Cinema Communications / Multi Platform Branding & Promotions / 2012
Channel 4’s ‘Street Summer’ season celebrates the best of British street culture. On air, the challenge was to seamlessly zoom in and out on each performer as the camera panned around the street itself, all the while maintaining a unified aesthetic. Alongside this we created Street Tag, an app that turns your iPhone into a can of spray paint using augmented reality. Using the iPhone’s camera, it allows users to virtually graffiti any surface in real time. An identity stitched the entire campaign together and became the hero visual in our print campaign. This work was also selected in the ‘TV Promotions & Programme Junctions’ category.
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