• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Paralympics ‘We’re The Superhumans’

Award: Black Pencil

Black Pencil / Film Advertising / TV Commercials 121-240 seconds / 2017

When we began work on the campaign, we came across a shocking statistic: 67% of people in the UK felt uncomfortable talking to a disabled person.

We decided the marketing focus would be about making this more than just a sporting event and use the opportunity to fundamentally change attitudes towards disability. We would do this by celebrating ability in its widest sense – from winning a gold medal, through to something as everyday as brushing one’s teeth.

  • None
  • Paralympics  ‘We’re The Superhumans’
  • Paralympics  ‘We’re The Superhumans’
  • Paralympics  ‘We’re The Superhumans’
  • Paralympics  ‘We’re The Superhumans’
  • None

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again