• Loading…

Skins Campaign

Award: Wood Pencil

Wood Pencil / Photography / Press Advertising / 2008

The brief for the launch of Skins was to capture the absolute authenticity of contemporary teenage life and the nihilism of the ‘Why should I care?’ generation as reflected in the show. The Skins campaign portrayed the unvarnished reality of the ultimate teenage party. The shoot was a party in itself, and gave the posters an unstaged, raw and realistic edge, which would appeal directly to the core audience. From an art direction point of view, the intention was to make the posters interesting and intriguing by focusing on the main cast members and their individual personalities in a natural environment.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again