Experiential Jury

Subcategories

You can enter your work in the following subcategories.

• 1301 - Community

  Brand activations taking place within online and offline communities, or bringing these communities together, to optimise a shared experience.

• 1302 - Exhibitions & Trade Shows

  Brand activations and stands at online and offline expos, conventions and trade shows.

• 1303 - Retail

  Retail experiences that enhance the purchasing process. Includes online activations, in-store events, pop-up shops and street vendor experiences.

• 1304 - Public Spaces

  Brand activations designed for public spaces.

• 1305 - Out-of-Home

  Out-of-home experiences and activations. For example guerrilla marketing, stunts and ambient.

• 1306 - Online Experiences

  Brand activations designed to be livestreamed across digital platforms.

• 1307 - Use of Micro-Talent & Influencers

  Campaigns that use micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.

• 1308 - Use of Talent & Influencers

  Campaigns that use popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.

• 1309 - Use of Technology

  Brand activations where the core element is heightened by the use of technology such as 360 video, voice activation, immersion or multi-platform. May include projection mapping or user-activated experiences.

• 1310 - New Realities & Emerging Media

  Brand activations where AR, VR, MR, AV or emerging media play a key role in conveying the brand message. For cutting-edge work that's changing how brands interact with consumers.