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The Eye Opening Test

Award: Shortlist

Shortlist / Experiential / Out-of-Home / 2021

In France ads for cheap glasses are everywhere yet French people pay €600 on average for their glasses. This is because of the many conditions hidden in the fine print of the ads. The eye-opening test is an activation to show that the optician Droit de regard is different to other brands, because there are no hidden conditions. BETC travelled across Paris from one optician's ad to the next and gave people a free eye test so they could see the true prices for themselves.

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