Chief & NWHM Glass Ceiling Breaker

Chief and The National Women's History Museum wanted to commemorate the iconic moment when Kamala Harris broke the glass ceiling by becoming the first woman, first Black person, and first Indian-American Vice President of the United States. The agency created a striking visual made from broken glass which was placed at a meaningful location and came with its own AR experience. All this combined to create an unmissable moment, capturing the hearts of the world’s media and the masses, without the support of paid media.