• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Renault - Village Electrique

Award: Graphite Pencil

Graphite Pencil / Experiential / Community / 2021

93% of French people still believe they need more infrastructure, more autonomy, or to live in a big city to switch to electric. To prove them wrong Renault turned the most remote town in France into the first 100% electric vehicle city in the world. Because if switching to electric is possible there, it’s possible anywhere. To do that, Publicis Conseil brought all-electric Renault ZOEs to replace every single car of all the inhabitants for three years. And voila, this is how a city that nobody heard about before made 63 million views, increased Renault ZOE's sales by 50% and helped ZOE to become number one in Europe.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again