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The Applegram

Award: Wood Pencil

Wood Pencil / Experiential / Out-of-Home / 2021

When the Indian government revoked Kashmir's special status, a lockdown and communication blackout was imposed, cutting off Kashmir from the rest of India. This affected everything except the state’s apple trade. So Radio Zindagi volunteers went door-to-door distributing “Tell them I’m Safe” stickers. All people had to do was add their name and the name and contact number of someone they wanted to convey the message to. With hundreds of apple trucks leaving every day, the stickers were pasted on to 40,000 apples that journeyed to over 150 markets across India, carrying these messages of hope.

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