Peter Khoury is currently the CCO of TBWA\Hunt Lascaris and sits on the executive committee of the Creative Circle – a leading industry body for advertising creativity in South Africa. He also sits on the Loeries Committee – The leading African and Middle Eastern advertising award show, and also sits on the Facebook Creative Council for the EMEA Region.
He joined TBWA\Hunt Lascaris in 2000, where he launched the BMW 6 Series global campaign and repositioned Sasol as a company of infinite possibilities. He also worked with TBWA\Chiat\Day to launch the Pedigree Worldwide ‘Dogs Rule’ campaign in 2004/2005. In 2007, he played a pivotal role in starting hot shop MetropolitanRepublic. As ECD he helped change the global lexicon forever by leading his team in the 2010 FIFA World Cup ‘Ayoba’ integrated campaign for telecom provider, MTN.
In 2014, he re-joined TBWA\Hunt Lascaris as CCO, with the intention of taking South Africa’s most iconic agency to new heights. He has already guided his team to Agency of the Year in South Africa in 2015, 2018 and 2019, and in 2020, the agency was acknowledged as the Cannes Lions – Regional Agency of the Decade Runner–up - Africa & Middle East. He has accumulated well over 350 statues at major local and international awards shows, including Cannes Lions, D&AD, The One Show, The Webbys, Clios and Loeries. His work is also featured in Cannes Lions Game Changers – The Evolution of Advertising, The Good Report and multiple times in the elusive WARC/Gunn Report.
In 2018, Peter was named as the Most Admired Creative Leader in Johannesburg and in 2019 the runner-up as the Most Admired Creative Leader in South Africa in the annual Agency Leaders poll by MarkLives. The Financial Mail named him Industry Leader of the Year for 2020. Peter was also voted in as the Creative Circle Chairperson from 2018-2020. He used his time to modernise and transform the organisation into what it is today. From 2018-2020, he sat on the Loeries Board, helping steer the organisation into a new era. Peter now sits on the board of The South Africanist, a non-profit company that believes in the promotion of active citizenship. During South Africa’s COVID-19 Lockdown, Peter led a team that brought the Solidarity Fund to life, an initiative that South Africa so desperately needed; in record time. Peter has sat on various local and international awards juries, including Cannes Lions, The One Show, Loeries and Ciclope Africa.
In addition to Advertising, Peter has used his creative energy to formulate his own clothing/lifestyle brand, Zero One One and has also dabbled in the movie business as a creative and marketing consultant to local film 'Stone Cold Jane Austin’ and the DSTV series ‘Ayeye’.