The World’s Tallest Donation Box
Award: Shortlist
Shortlist / Experiential / Use of Technology / 2021
The World’s Tallest Donation Box was launched to provide 1.2 million meals by illuminating 1.2 million lights on the façade of Burj Khalifa, in a dazzling display of social solidarity and cohesion. The initiative enabled the general public and companies to purchase lights for as little as AED 10 each, to provide vital food aid to those directly or indirectly affected by the Covid-19 pandemic.