Noise-O-Meter
Award: Shortlist
Shortlist / Experiential / Online Experiences / 2021
Millions of people went into WFH mode due to Covid-19 restrictions. But the thing is, not all home offices are equally quiet, making productivity difficult. So Wunderman Thompson Dubai introduced the Bose Noise-O-Meter, which measures and instantaneously converts decibels into discount coupons on Bose’s newest noise-cancelling headphones. In short: the louder your home office, the larger your discount. The outcome? Bose garnered an incredible 37.5% increase in average weekly sales. The Noise-O-Meter got over 7 million impressions, measured more than 7,000 home office noises and converted over 400k decibels into discounts.