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You can enter your business as a start-up or a scale-up.

Start-ups are early stage projects demonstrating appropriate research and testing with the potential for growth. 

Scale-ups are projects that demonstrate some early success and can show that they’re on track to meet their intended scale.

Student categories are for those still in education, or recent graduates.

Emerging Professional categories are for those with less than 3 years experience producing commercial creative work.

Established Professional categories are for those with more than 3 years experience producing commercial creative work.

Learn more about Side Hustle

  • What is it?

    Side Hustle is the competition for students, emerging talent and creative professionals with big ideas.

    The D&AD Side Hustle Pencil is awarded to inspiring, scalable projects that demonstrate creativity and innovation.

    Entry is open to anyone with a Side Hustle, so long as it demonstrates flair and creativity.

    Is your Side Hustle on the way to becoming your main hustle? Then our scale up categories are for you.

  • What can I win?

    D&AD Side Hustle Pencil
    A symbol of creative excellence

    Your name and project in the D&AD Annual
    Now online and freely accessible to the global creative community

    Mentoring with a D&AD judge 
    Two hours with an industry expert, focusing on you and your business

    A D&AD Masterclass
    Choose from Creative Skills, Creative Mindset or Creative Leadership

  • What are the judges looking for?

    Start Ups:

    – Is it innovative and inspiring?
    – Is it supported by appropriate research and testing?
    – Does it show potential for growth?

    Scale Ups:

    – Is it innovative and inspiring?
    – Is it fully operational with proven success?
    – Is it on track to meet its intended scale?

  • How to enter

    Download the new entry kit for eligibility criteria and more information on what to submit.

    A reduced entry fee applies to students and emerging professionals.

    If you are shortlisted, please make sure you are available to pitch your idea to our panel of judges on Tuesday 18 May 2021.

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