Product Design Jury
- D&AD Awards 2024
The design of consumer and industrial products and prototypes. The climate and ecological impact of the design will be considered in this category.
Digital products should be entered into Digital Design.
NoneHave a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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2801 - Short Form
Production design for film advertising, music videos and branded content less than 3 minutes long. Includes work created for social, TV/VOD, out-of-home, events and virtual worlds. -
2802 - Long Form
Production design for film advertising, music videos and branded content over 3 minutes long. Includes work created for social, TV/VOD, out-of-home, events and virtual worlds. -
2803 - Fashion Film
Producton design for fashion films. Includes campaign films, branded films and runway shows. From high street fashion to couture, accessories to beauty. -
2804 - Animated Film
Production design for commercial animation including film advertising, music videos and branded content. Includes work created for social, TV/VOD, out-of-home, events and virtual worlds. -
2805 - Technical Achievement
Production design that requires significant technical achievement to bring an idea to life. For example where the designer faced time or budget constraints, worked underwater or in hostile locations, and with camera set-ups such as single take or multicam. You will need to provide context and justify your reasons for entering here. -
4601 - Consumer
Products designed for consumer use. Includes everything from homeware and appliances, to consumer electronics and everyday consumer products. -
4602 - Industrial
Products designed for industrial use. Includes everything from stationary and IT equipment, to furniture and lighting for offices, hotels, shops and urban spaces. -
4603 - Inclusive
Products that are accessible to a range of users, regardless of ability, age, gender or other demographic. For example the product may have easy to use functions or only require one hand to use. Products may include a digital element, such as touch-free technology. Fully digital products should be submitted into Digital Design. -
4604 - Promotional
Products that have been distributed as part of a promotional event, stunt or marketing campaign. Usually with a limited production run, and not sold or available commercially. This subcategory is for products only. Packaging should be entered into Packaging Design. -
4605 - Prototypes
An early sample, model, or release of a product that is undergoing user testing at the time of entry. Must be commercially viable. Medical devices without FDA approval are only eligible in this subcategory. Work entered here can only be awarded up to Wood Pencil level and won't be eligible for any other Awards categories except Creative Transformation and Future Impact (subject to meeting it's criteria). You will need to provide evidence of a working prototype. -
4606 - Technological Innovation
The application of new technology, or the use of existing technology in a new way, to create or optimise a cutting edge product. Includes smart devices, energy-efficient designs and robotics, for example. -
4607 - Material Innovation
The application of new materials, or the use of existing materials in a new way, to create or optimise a cutting edge product.