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98%

'It was good for my career.'

71%

'We won new business as a direct result.'

87%

'It helped us attract new talent.'

85%

'We had opportunities we might not have had.'

What happens when your work wins a Pencil?

It's featured in the D&AD Annual: a bible of inspiring projects from around the globe for anyone who is part of the design and advertising industry.

It's exhibited or screened at the D&AD Festival in London, in front of 14,000 Festival goers. Additionally, it's exhibited around the world at one of D&AD's international exhibitions. Past venues include The Advertising Museum Tokyo, Louvre Museum Paris, Shanghai Institute of Visual Arts, Hong Kong Design Institute, Arts Centre Melbourne.

It's celebrated at the D&AD Awards Ceremony on 21 May 2020, in front of the finest minds in the industry.

It earns you and your company global media coverage, prestige amongst your peers and points towards D&AD rankings.

Each year, thousands of creative agencies, design studios, and brands from all around the world compete to win at D&AD, here are but a few:

D&AD is a not-for-profit

We put the money we make back into the industry we serve, mainly through D&AD New Blood - helping new talent prosper, promoting diversity, and working towards a fairer, more sustainable future for the industry. In 2019, we invested £6.5 million in charitable activities and provided 176,553 vocational learning opportunities to emerging creatives.

So, enter not just for the glory, but to contribute to our mission to make the creative world stronger, fairer, and more open for everyone. 

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