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Black Pencil Judging: behind the scenes

Winning a D&AD Black Pencil is considered one of the highest accolades in the creative industries. Only a few have been handed over the years and 2018 was no exception with three D&AD Black Pencils in total.

Here, members of the D&AD Black Pencil jury and leaders in the advertising and design worlds share their ideas and opinions on which campaigns can win a D&AD Black Pencil and why. 

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